EA Sports College Football

EA Sports College Football is a College Football simulation sports game with several different game modes. One of these game modes is Ultimate Team, a live service way of playing CFB driven by digital cards and packs that players can purchase and unlock to build their rosters to play and compete in various different types of gameplay events. For an in-depth walk through, click on the video to the right for an in-depth walkthrough of College Football Ultimate Team and how it works.

My day-to-day role in CUT mainly involves content implementation across various different parts of the game. I am proud to call myself a subject matter expert of nearly all of the functions and features in CUT and am comfortable implementing content in all of them while innovating on the types of content we can create. As a more veteran member of the team, I help guide other designers through the environment while implementing content across a wide variety of CUT as a veteran generalist. In addition, I consistently work on creative designs for upcoming programs as one of the game’s main program designers.

As a designer on CUT, I have gathered many accomplishments, worn a lot of hats, and learned a lot. From the date of my hiring until launch, I was the lead designer in the game’s store, solely responsible for the link between players and the economy. In this role, I assembled digital card packs as specified by econ teams into different expansions and card groups. Each pack would contain its own set of these cards, with various different pull rarities, odds, prices, art, and more that I was required to set up in addition to the stores actual layout. Players would interface with these packs and the store in order to purchase supplemental cards to build their teams. In addition, these card groups and packs would need to increase in power level on a schedule, requiring constant monitoring and knowledge of all the packs and groups in the game at a given time in order to effectively change the packs’ contents, odds, descriptions, and more.

After only a couple months on the game, I was put in charge of creative design for future programs, College Kickoff being my first. Despite my low level of experience on the team, I was trusted with designing and leading the team in the creation of this program, which saw launch during the opening weekend of the real-life College Football season in 2024.

Since then, I have gone on to design 16+ total programs, leading teams of designers, artists, economy designers, and more using Game Design Documents that I have written. From ideation, to implementation, to launch, to sunset, I have created and overseen these programs and watched players interact with them.

In addition to program creation and content implementation, I also support Madden NFL titles, proof and approve social media and messaging content for release, train and mentor other designers, work with our internal tools teams to optimize and improve our workflows, help prototype new features, solve live issues, and more. Currently, I work as a generalist, working on the harder content pieces day-to-day (Field Pass, Events, Objectives) while also being trusted to handle Challenges, Sets, Store, and more when needed. I also do a lot more creative design and program work than in 25, with 7 programs in CUT26 being my designs (none of them being seasons), which makes up a lot of my day-to-day as well. I currently have one program being released, and two more with locked designs in the implementation and release phase.

My work has been recognized both within my team and externally. My first program was designed after only 3 months on the team, and I was converted from contract to Full-Time after only 6 months of my contract. I was entrusted with one of the most intricate pieces of the game early on in my role (store). I earned a Rookie of the Year nomination for the entire EA Sports Tiburon campus, which includes not just CFB but all Football titles across all teams in addition to other titles.

To explore some of the programs I have designed, click on one of the pictures below!